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How Smartbaby Works


It takes years of eye and brain development for infants to see the way adults do, yet most nurseries are designed for grown up eyes, not little ones.

The scientists at Smartbaby Decor spent years developing wall art, linens, and accessories truly for little ones. Each piece is made to be seen by infants, supports their visual development, and uses the safest, cleanest materials possible.

Take a look at a few of our key features:

Kids Development

Supports visual development

Designed by a pediatric vision scientist, mom and teacher, our 3 collections support your baby's major visual milestones

Safety testing thicker

Safety tested for peace of mind

Our products are tested by independent labs to meet or exceed CPSIA guidelines for safe use in infants

Clear air thick

VOC-free for clean air

Our wall art is tested to be free of VOCs, phthalates, vinyl, lead and any other harmful chemicals so nothing pollutes the air around your baby

neutral nursery accessories


Our linens and accessories are made of 100% Global Organic Textile Standard certified organic cotton so babies are wrapped in nothing but the best

how to shop


After choosing a theme (we currently offer Ocean, and will be announcing Farm, Fairytale, and Traffic soon!) we'll send you everything you need to style your nursery, then send updates every 4 months to coincide with your baby's visual milestones. Subscribers also receive special discounts and exclusives! Find out more here.

Try it out

If you are expecting or just getting to know your newborn, try our Welcome Home Collection Deluxe Edition. We send you everything you need to style your nursery in just a few minutes, with special savings and no commitment. If you like what you see (and your baby does too), come back for the next collection, Ready for Color.


Looking for a unique, thoughtful, and useful gift? Check out our Baby Shower Gift Box to wow the lucky parent to be! All gift orders include the option of sending the recipient a free video greeting message that you can record from your cell phone or computer.

Wall art

Our decals elevate any room in minutes without any damage to the walls! They are repositionable, made of recycled materials, and are safety tested to be free of VOCs. Check out our bundles to save big on full scenes.

Big kids

We're not just for babies! Visual skills are still developing during toddler years, so we won't leave you hanging. Our See Play Learn collection supports higher level visual development through toddler years. Plus, our Big Kid Box makes it easy to put together a toddler-approved room in minutes.

Nursery already done?

Finding us after you've created a beautiful space for your little one? No problem! Pick up any of our products to add a pop of visual interest to the already fabulous room you've put together.

Still have questions? Interested in a free design consultation? We're happy to help! Contact us by filling out the form below.